Featured customer

Taylor & Hart | Yesware

Overview

 

Taylor & Hart is a direct to consumer brand specializing in custom-designed engagement rings. As each customer relationship is highly personal, just like that of a traditional jeweler, Taylor & Hart were looking for a way to manage a large and growing number of daily customer inquiries, while maintaining a very personal and responsive communication line.

 

 

Solution

 

The Taylor & Hart team found Yesware in 2015. While at first, Yesware looked like it was not designed for a B2C business, many of the features Taylor & Hart needed were standard off the shelf functionality in Yesware. The team found that Salesforce Sync automatically progresses customers through the sales process, Templates allow a consistent brand tone and hyper-personalized emails, and Campaigns enable the team to nurture and educate customers in a light-touch but highly automated way. These features allow Taylor & Hart to provide their customers with a highly personalized experience that is tailored to each individual customer.

Goals

 

  • Spend less time emailing

 

  • Increase sales conversion

 

  • Automate the sales process

 

 

Outcomes

 

  • 3x increase in sales volume per consultant

 

  • 1 in 3 customers who reply to an email go on to purchase

 

  • Average response time improved by 40%

 

 

 

Our goal is to take the personal relationships jewelers have always had with their clients, online. In doing so we’ve scaled up the number of people a consultant on our team can communicate with, while maintaining a 10x level of service. Yesware is the secret weapon other jewelers don’t have as it helps us remember every detail, respond quickly and with highly relevant and personalized content – and often the consultant doesn’t even know they’re emailing the customer – as we’ve automated over half the emails they send through Campaigns”

 

 

Nikolay Piriankov

Nikolay Piriankov

CEO

Nikolay Piriankov