13 Power Words That

Can Help You Sell

What’s inside? 


Language is an art form — and it’s science. Data shows that some words work to sway your audience while others repel them. This guide tells you exactly which words you need to steer clear of, and what to say instead.


This guide gives you:

13 words and phrases that make an impact


Danger words to steer clear of

The data behind why word choice makes a difference

An easy-to-print PDF to have on hand you as you make cold calls

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