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How does Yesware Tracking work?

July 18, 2012 by in Announcements, CRM, Email

Yesware customers love our email tracking feature because it helps them close deals faster. If you haven’t used it yet, imagine sending an email to your key prospect and knowing when and where they opened your message. You’ll be able to time your follow-up appropriately and close the deal faster. Cool right?

How it Works
We use the same technology that email newsletter services use by relying on a tracking pixel embedded at the end of your tracked message. We decided to adapt this technology for one-on-one communication so that salespeople can take advantage and know exactly when prospects are opening their messages. 

 

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In order to ensure that your emails are tracked, visit the “Yesware” drop down menu in the top right of Gmail.  When you select “Preferences”, a pop up window will appear with options to toggle on/off various features.  From here, you can toggle on “track opens” and/or “track links”.  Once you save a reload Gmail, the settings will take effect.  

 

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When you are drafting your emails, be sure to note if the Track button in Gmail compose is checked.  If you hover over the Track button, you will see your current settings.

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To track attachments uploaded from your computer, click on the green paperclip icon at the bottom of the compose window. 

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Once you choose the file you’d like to track, insert it into the message and click send. The tracked attachment will appear as a stylized link in your message.

If you’d like to track attachments using Google Drive, you will first want to hover over the “Track” box to make sure that Link Tracking is enabled. If it is not enable, click “Change Preferences” to adjust your settings. When you have confirmed that the “Track” box is checked off and your link tracking is enabled, click the “+” icon at the bottom of the Compose window and select “Insert Files using Drive”.

 

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What it means for you
Once your recipients loads our tracking pixel or clicks on a tracked link or attachment, they ping our server with their IP address. We’ll generate a notification to let you know where they opened your email, when they opened it and even what device they used to read it. All these notifications appear as popups and will also populate your inbox dashboard.

 

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Common Issues
Sometimes, recipients have their images disabled. In this case, our tracking pixel won’t be loaded, and we won’t be able to notify you that the message has been opened. 

Just be aware that if the message was sent to several people, colleagues were CC’ed or the message was forwarded, we can only tell you that ‘somebody’ opened your message. Even still, our customers tell us it is fascinating to see when ‘somebody’ opened their message several times because that either means they love your email or it is being forwarded throughout the organization.

You can also enable Link Tracking to see what content your prospects are interested in. This tracked link won’t change the look of the message but may cause some issues if your recipients’ spam filters are high. In these cases, try formatting your links as words, rather than full URLs (i.e. “Check out our website” vs. “Check out www.yesware.com“) to ensure that your message ends up in your recipient’s inbox.

 

Privacy and Legality
Yes, it is legal for us to track all of this information. This technology has been used for almost 20 years in the marketing world. We are partially funded by Google Ventures and work with them to monitor any legislation that may prove otherwise. Our strict terms of use outlines how the tracking information is used, and we’ll discontinue any accounts that violate these terms. The personal information that we collect is for our application purposes, and we’ll never share any information without your consent. You can read more about our privacy policy here.

We’re always working on ways to improve, so please email support@yesware.com with ideas or feedback. 

Have any other questions on tracking? Looking for ideas on how you can use this information? Let us know in the comments!

 

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