How Margaret Lawrence Scaled Her B2B Division to $1.5+ Billion Net Revenue
Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Margaret Lawrence, VP, General Manager B2B and Perigold at Wayfair, discuss scaling inside sales teams and accelerating B2B growth.
About the Guest: Margaret leads the B2B business, Wayfair Professional, and Perigold. Prior to joining Wayfair, Margaret ran strategy and operations for Google’s Small & Medium Business organization in the Americas. Margaret spent most of her career in finance as a venture capital investor in technology companies. She holds an M.B.A. from Harvard Business School and a B.A. in Economics from Williams College.
Joel Stevenson
Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.
Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.
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