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Robert Knop Talks the Do’s and Don’ts of Social Selling

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Robert Knop, CEO of Assist You Today, discuss the power of social selling and how to effectively implement it into your strategy.

About the Guest: Founder and CEO Robert Knop has led marketing, sales, and social media for B2B and B2C companies from both the corporate and agency sides for 25 years. During that time, he has had the great privilege to work with some of the biggest brands in the world in his career, including Apple, Bank of America, The Capital Group, Microsoft, Toyota, Warner Brothers, and Wells Fargo.

Today, he helps companies avoid becoming the next Sears by revamping the way they do marketing and sales. Robert teaches innovative strategies that differentiate companies and individuals in commoditized markets – and most importantly adds value to end-clients – leading to tangible bottom-line impact.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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