How to Automate Lead Distribution using Salesforce

September 27, 2013 | 
Sales | 
automate-lead-distribution-using-salesforce0 reads

Despite the growing number of sales-effectiveness tools cropping up in the market, today’s sales teams still spend an inordinate amount of time on manual processes that take time away from prospects. Lead distribution in particular can be one of the more frustrating time wasters — for both sales operations pros and reps.

No more manual Salesforce entry—auto-sync your emails, calls, and calendars. 

Good news: There’s light at the end of the tunnel. Automating your sales process starting with lead distribution will save time and enable your sales team to connect with more prospects, faster. In fact, a recent study on ‘Best Lead Distribution Methods for Optimal Sales Performance’ by Velocify suggests that automated distribution methods can improve response time and lead conversion (87% improvement over manual distribution). A key indicator in determining success of automated lead assignment is the faster response time to interact with your prospect.

One of the most tangible ways auto distribution methods help drive higher conversion rates is by improving the number of leads that are called quickly, in less than five minutes. Overall, auto distribution methods improve the percentage of leads called in less than five minutes by 91% and contact rates by 13%

On that note, here’s how you can implement your own automation strategy in Salesforce.

 Click Setup then click Customize 

Salesforce_Setup_Customize

Select Leads, then click Lead Assignment Rules

Salesforce_Customize_Leads_Assignment Rules

Choose New, and give the rule a name.

To create the rule entries, click New. Here you will able to set criteria to distribute leads by geography, company, etc.

If you are more of a YouTube enthusiast, you can learn more about lead assignment rules here.

Start using the power of Yesware today

Reach more leads, book more meetings, and close more deals while doing a lot less work.

Get expert sales tips straight to your inbox and win more deals

Yesware is an all-in-one toolkit for sales professionals and sales teams. Try our Outlook or Gmail add-on for free!

You may also like

SaaS Sales: Everything You Need to Succeed

SaaS Sales: Everything You Need to Succeed

Selling SaaS -- which stands for “software as a service” -- requires different techniques, models, and metrics than traditional sales. The SaaS sales process vs. the traditional sales process looks different for both sales reps/sales teams and the customer. In this...

read more
LinkedIn Headline Examples for Salespeople

LinkedIn Headline Examples for Salespeople

Your LinkedIn headline is one of the most important parts of your overall profile. An outstanding headline can help you rise above the rest of LinkedIn’s 575 million users to make valuable connections, target and generate well-qualified leads, and rise to the top of...

read more

Get expert sales tips straight to your inbox and win more deals