With the damaging changes happening in sales engagement today, we thought we’d sit down with Yesware’s CEO, Joel Stevenson, and ask him about where he thinks the category is headed. 

Back when Yesware was founded in 2010, it was the first to market in the sales engagement category, introducing the idea of email tracking as a sales tool.

Now, in 2019, there are over 20 tools in the space – all facilitating and encouraging mass enterprise emailing that is becoming less and less personal. This has created a space that is generating billions of spam emails per day, none of which are being opened.


According to Stevenson, “We have lost sight of the fact that sales is actually a conversation between two people towards mutual sales benefit.” Yesware’s goal is to reel this view back in and save reps time but in service of having better conversations, not more conversations.

For the team at Yesware, that is where personalization is going to become a key player. With features aimed at crafting authentic content, Yesware users are able to communicate a consistent message to a broader set of people but easily insert pieces of personalized information that will drive the real connection trying to be made. Yesware’s technology allows you to access this information quickly to send personalized messages while conveying a unique business value to the customer. 

The future of Yesware is helping salespeople understand what opportunities to focus on and how to make the most of their time. We are reaching for people who care about their reputation and care about making authentic relationships to join us in creating a new future for the sales engagement space.

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