How Sales Engagement Has Evolved with Joel Stevenson

How Sales Engagement Has Evolved with Joel Stevenson
Jenny Keohane
Jenny Keohane

Jenny Keohane

2 min read0 reads

Sales engagement has changed a lot over the past 10 years. We sat down with Yesware’s CEO to talk about where the space is headed. 

The Goal of Yesware

When Yesware was founded in 2010, the team took themes from marketing software automation and applied them to sales. At the time, Yesware was the first to market. It allowed salespeople to send and track emails through a lightweight platform.

The intention behind Yesware was to save salespeople time and help them be better at their job. It was never intended to be a volume game alone. 

How Sales Engagement Has Evolved

Now, in 2019, there are over 20 tools in the space. All encouraging salespeople to send a crazy amount of emails daily. In fact, sales engagement platforms alone distribute billions of spam emails per day. 


According to Stevenson, “We have lost sight of the fact that sales is actually a conversation between two people.”  Yesware’s goal is to correct this. We want reps to have better conversations instead of more conversations. 

And that is where personalization comes in. With Template and Campaign personalization, Yesware users can communicate the same message at scale while still keeping things personal. Yesware also feeds you Salesforce and Linkedin information so you can personalize in a snap. 

Looking Forward

Yesware’s goal is to help salespeople find the right leads and build trust faster.

We are looking for people who care about their reputation and care about making authentic relationships.

More Interviews With Joel Stevenson:

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