Talk to a SpecialistTry Free
Learn more about:

What is Yesware?

What is Yesware?
Matthew Bellows
Matthew Bellows

Matthew Bellows

3 min read0 reads
CRM, Email, Yesware the Company 


  1. Our Hypothesis
  2. Background

Our Hypothesis

Pressure on salespeople is ever increasing, but the tools that most companies give them are crap. The software that salespeople use, especially Outlook, is not designed for the way they work. The services they use, especially CRM, were designed for management oversight, not sales productivity. Yesware will optimize email and CRM functionality, and add some special sauce, so salespeople can do more deals faster.

databaseAll-in-one sales toolkitClose deals faster with Yesware


Cashman and I started Yesware with the overall goal of improving the professional lives of salespeople. I’ve been in sales for most of my career, both at other peoples’ companies and as the revenue guy for our previous startup, WGR Media. So I know the responsibilities that salespeople feel towards their companies, and the pressures that we are under to make the numbers. If we could help a salesperson do her job better, contribute more to a conversation, keep up with a thread, communicate with just a few more clients, close a few more deals, their business would benefit, they would benefit, and we could build another company.

We are starting with email because it’s the most important communications medium for B2B salespeople right now. People send about 47 billion emails a day (Spambots send the other 200 billion) so even a small improvement in the email experience would make a big difference. We are building stuff that will make more than a small difference in the way salespeople use email. Moreover, although most salespeople hate CRM, there are aspects of it that are essential for their daily work. The two main problems with CRM are:

  1. It’s designed for sales oversight, not revenue generation
  2. It requires a huge amount of time-wasting data entry

Yesware is built from the start to serve the needs of salespeople – to minimize data entry, to automate conversation status and deal tracking, to simplify and standardize reporting, to research prospects proactively, and to inspire greater performance with goal setting mechanisms that work so well in video games.

People say that starting a company is difficult, stressful, hard – and I suppose it is. But we have been inspired and mentored by a lot of great people, with Yesware and our previous company. Building a company is fundamentally a creative process, and being creative at your job is pretty much the best thing anyone could want. We’d love to keep in touch with you. Please add us to your RSS feed, or follow Yesware on Twitter. If you’d like to join the Yesware beta test team, please give us your email here. Thanks for your interest!

Get expert sales tips straight to your inbox to win more deals

Yesware is an all-in-one toolkit for sales professionals and sales teams. Try our Outlook or Gmail add-on for free!

Hit your number every month

Get Yesware for free

Works on Outlook or Gmail (+ many more integrations)

Related Articles

Casey O'Connor

Casey O'Connor

How to Create a Salesforce Report
Casey O'Connor

Casey O'Connor

How to Use Your CRM for Your Sales Process
Sophia Seltenreich

Sophia Seltenreich

Sales, deal management, and communication tips for your inbox