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Austin Ball's Insights Into Selling in Investment Banking

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Austin Ball, Director of the Communications, Media & Technology Investment Banking team at TD Securities, discusses selling in investment banking, what the sales funnel looks like, and common challenges faced.

About the Guest: Austin Ball is currently a Director on the TD Securities Communications, Media & Technology Investment Banking team. Prior to joining TD Securities in 2020, Austin worked on the Global Technology Investment Banking Team at Jefferies. Austin's coverage focuses on enterprise software, with a specific focus on cloud communications, sales, marketing, and customer/employee support applications. Austin has 15+ years of financial services and Technology investment banking experience and has advised industry-leading public and private technology companies, executing on a wide range of M&A and financing transactions totaling more than $20 billion over the course of his career. Austin is based in New York City and lives in Connecticut with his wife and three children.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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