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Bridget Gleason Shares Expert Insight on Selling in the ‘New Normal’ Tech Sales Space

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Bridget Gleason, Chief Revenue Officer (CRO) at Util, discuss changing sales processes and techniques in the new normal tech sales space.

About the Guest: Bridget has 20+ years of go-to-market experience with a proven record of success building and leading both enterprise and high-velocity sales organizations for start-up, early-stage, and high-growth SaaS and PaaS technology companies — achieving double- and triple-digit growth in revenues and customer retention.

Often asked to present at sales and leadership events, Bridget is recognized for her expertise in sales acceleration and scale  — building sustainable, repeatable, and successful go-to-market engines. She is currently the Chief Revenue Officer at Util, a data provider that gives investors an objective, evidence-based view of a company's impact.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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