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Chris Savage Talks How to Uncover Buyer Interest Levels Through Video

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Chris Savage, co-founder and CEO of Wistia, discuss the power of using video and its corresponding analytics in sales to understand buyer interest levels.

About the Guest: Chris Savage is the co-founder and CEO of Wistia, a web-based software solution that helps marketers turn viewers into brand advocates to grow their businesses. After graduating from Brown University, Chris and his co-founder Brendan Schwartz, started Wistia in Brendan’s living room in 2006. They founded the company with the goal of helping businesses effectively market their products or services more creatively through video.

Chris is also the host of Talking Too Loud, (named after the volume of his voice that always rises when he gets excited and inspired), where he interviews other entrepreneurs about how they started their companies and challenges involved to create more human-centered brands.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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