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George Leith Discusses the World of Radio and Direct Sales

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest George Leith, EVP and Managing Partner of Harvard Media, discusses his transition from channel sales to direct sales, what he’s learned along the way, and his current mission for radio.

About the Guest: As the EVP and Managing Partner of Harvard Media, George leads a team of digital media professionals who serve local communities and businesses across North America. Before joining Harvard Media, he was the CCO of Vendasta Technologies, a leading software company providing digital solutions for local businesses. He built and led a customer-facing sales guild of more than 250 professionals and helped grow the company's revenue from 1M to over 100M annually. He created and hosted the Conquer Local Podcast, which won multiple awards and reached thousands of listeners in 55 countries.

George is passionate about helping sellers succeed and empowering local businesses to thrive.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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