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How Glenn Hollister Adapted His Selling Strategy During the Pandemic

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Glenn Hollister, VP of Sales Strategy and Effectiveness at United Airlines, discuss how to adapt your selling strategy when your industry gets turned upside down overnight.

About the Guest: Glenn is the VP of Sales Strategy and Effectiveness at United Airlines. Before United, he was a partner at ZS Associates where he founded and led the Travel and Transportation practice for over 15 years. In 2003 he worked in the offshore oil industry for several years and prior to that, he served as an intelligence officer in the U.S. Army.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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