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Jason Smith Discusses How to Effectively Leverage Competitive Information in B2B Sales

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Jason Smith, CEO and Co-Founder of Klue, discuss the value of competitive information to your sales team, plus how to use it.

About the Guest: Jason is a 5x start-up entrepreneur. He is the CEO and Co-Founder of Klue, a competitive enablement platform for B2B sales teams serving clients like Cisco, Dell, 3M, Verizon, Drift, and Highspot, and has raised US$81m in venture capital.

Prior to Klue, Jason was President of Vision Critical, a customer intelligence company he helped grow from a start-up to a 500-person market leader. He was Vice President of Electronic Arts and cofounder of Columbus Group, a 100-person web applications pioneer acquired by TELUS (NYSE:TU).

He is the recipient of Ernst and Young's Emerging Entrepreneur of the Year award for the Pacific Region, Business in Vancouver's Top 40 under 40, and graduated with distinction from UBC's Sauder School of Business.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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