How John Judge Coaches His Team to Handle and Leverage Competitive Pressure
Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest John Judge, SVP of Sales at Crayon, discuss the best ways to handle competitive pressure when selling.
About the Guest: John Judge is Senior Vice President of Sales at Crayon. Prior to joining Crayon, John was SVP of Sales at WordStream. In his role at WordStream, John led a team that doubled revenue resulting in the successful strategic acquisition of the company.
John has been a sales and marketing leader across a number of successful technology companies, both large and small. Prior to WordStream, he was CRO for Datawatch, SVP for Enterprise Sales at Iron Mountain, and VP for Novell’s SUSE Linux business.
Joel Stevenson
Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.
Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.
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