Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Peter Zotto, General Manager of Profitwell, discuss the importance of pricing in a sales process and how it can make or break a sale - or even an entire company.
About the Guest: Peter is the GM of ProfitWell, the industry leader in solving the hardest parts of subscription growth with outcome-centered products that reduce churn, optimize pricing, and grow your subscription business end-to-end. He's held his current role at ProfitWell for over nine years. Formerly, he was Head of Sales at Matchbox and an Advisor at OpenView Venture Partners.