Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Robert Knop, CEO of Assist You Today, discuss the power of social selling and how to effectively implement it into your strategy.
About the Guest: Founder and CEO Robert Knop has led marketing, sales, and social media for B2B and B2C companies from both the corporate and agency sides for 25 years. During that time, he has had the great privilege to work with some of the biggest brands in the world in his career, including Apple, Bank of America, The Capital Group, Microsoft, Toyota, Warner Brothers, and Wells Fargo.
Today, he helps companies avoid becoming the next Sears by revamping the way they do marketing and sales. Robert teaches innovative strategies that differentiate companies and individuals in commoditized markets – and most importantly adds value to end-clients – leading to tangible bottom-line impact.