Shawn Rhodes Discusses How to Achieve ‘Bulletproof Selling’
Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Shawn Rhodes, Chief Sales Sergeant of Bulletproof Selling and International Keynote Speaker, discusses how he’s applied the lessons learned on the battlefield to the world of sales and how sales reps can truly become ‘bulletproof.’
About the Guest: Recognized as one of the industry’s top sales experts, Shawn has been called the “O.G. of sales systems.” He's the ‘Chief Sales Sergeant’ of Bulletproof Selling, an international keynote speaker, author of four books, and a nationally syndicated business columnist. Shawn has dedicated his career to making salespeople Bulletproof.
Joel Stevenson
Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.
Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.
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