Biggest Email Mistakes to Avoid in 2019

Biggest Email Mistakes to Avoid in 2019
Jenny Keohane
Jenny Keohane

Jenny Keohane

7 min read0 reads

The average professional receives 120 messages/day in their inbox, leaving no room for email mistakes.

Don’t let a simple email mistake cost you a lead.

A good first impression needs to be made or you will lose your chance this time around and possibly on future attempts.

So what are the biggest turn-offs to a prospect reading your email? We compiled a list of the biggest email mistakes below.

Top Email Mistakes to Avoid in 2019

1. Sending Lengthy or Non-Formatted Messages

Make sure that you format your email into a well-crafted and organized message. If your message contains a lot of information, try using bullet points or numbers to separate each idea. Here’s a template for doing so:

Hi {First Name!},

I know you’re busy so I wanted to reach back out about my earlier request — have you had a chance to review the {!What you sent over} that I sent over {!When you sent it}?

{!1 sentence summarizing what you have is new, comprehensive, or groundbreaking}.

  • {!Finding 1}
  • {!Finding 2}
  • {!Finding 3}

And more… Reattaching the {!Report or other sources of further info}.

Thank you for your time and looking forward to your feedback,

This template is more pleasing to the eye than a cluttered message filled with paragraphs of information. Always make sure your message is formatted in a clean and concise way.

If you make it easier for your prospect to find the main points of the message before clicking away, they’re likely to stay on your message longer.

mailSave best-performing emailsCreate a template once, reuse it whenever you need.

2. Sending Your Email at the Wrong Time

Try not to send emails outside of business hours. It can translate the wrong message – i.e. you’re unorganized or lack time management skills.

If you remember to send an email during off-hours, schedule your email to send during business hours the next day. This will ensure appropriate viewing and response time.

Biggest Email Mistakes to Avoid

Several studies conclude that the best time to send emails is at 10am and the best days to send emails are Tuesday and Thursday, followed by Wednesday.

Lastly, don’t get thrown by time zones. Make sure you take that into consideration before clicking send.

3. Using Non-Personable and Generic Subject Lines

Your subject line is your recipients’ first look at your email and a big indicator of whether they open it or not.

Studies show that 33% of email recipients open emails based on the subject line alone.

Here are some tips for doing so:

Avoid using the phrase “trying to connect” in your subject line:

This doesn’t give your recipient any indication of the value or importance of the message you are trying to connect about. Just because you are interested in connecting, doesn’t mean they are.

Biggest Email Mistakes to Avoid

Avoid using “can you chat?” as your subject line:

This will result in your message getting lost in the hundreds of emails that consist of the same generic non-personable messages. Try using phrases such as “check in” instead. 

Biggest Email Mistakes to Avoid

Need more tips on perfecting your subject line? Here’s a guide to writing the perfect subject line.

Keep in mind: Avoid using spam trigger words in your subject line. About 69% of email recipients report email as spam based solely on the subject line. Don’t let this happen to you.

Here are some of the most commonly used trigger words to avoid using in your emails:

SPAM Trigger Words

4. Forgetting to Do Your Research

Always do your research, LinkedIn is key to understanding your prospects. If the person you’re emailing prefers to go by a certain name, make sure you call them by that name.

Implementing LinkedIn Sales Navigator into your inbox is an easy way to make sure of this.

Biggest Email Mistakes to Avoid

Don’t overlook LinkedIn, it contains tons of information that will benefit how you craft and personalize your message. Research your prospects and ensure that you’re pitching them benefits that they can relate to and will matter to their business.

Key Tip: Always fact check. If you think you know about a company, always double-check before clicking send.

databaseLinkedIn in your inboxPersonalize and fact check every message without leaving your inbox

5. Not Following Up

Always follow up with your prospect. If you don’t get a response, follow up with another well-crafted email.

Yesware found that there’s a 25% chance you will eventually hear back from your recipient over subsequent follow-ups. Persistence is key and demonstrates your self-confidence. If they’re not responding, try something new, such as a case study:

Hi {!FirstName},

I know we’re still in a holding pattern, but I wanted to send over a customer case study that speaks to how {!Customer Name} leveraged {!product you offer} to {!accomplishment}.

What sort of timelines do you think we’re looking at to pick this back up?


Email Templates can help you stay consistent and avoid making mistakes. With templates, you can create an email once and reuse it over and over again, ensuring consistency and avoiding email mistakes.

Get Email Templates in your Outlook or Gmail inbox today.

6. Forgetting About Mobile Users

Although your message might look great while you’re crafting them on your computer, it may not look the same on a mobile device.

Studies show that 42% of all emails are opened on mobile screens first. And the average mobile screen can only fit up to seven words in the subject line.

Biggest Email Mistakes to Avoid

Make sure you test your email on mobile devices before sending it out to numerous recipients, especially if it contains images or visuals.

Review and Avoid These Email Mistakes

Communicating and connecting with recipients is key to generating success. You could be a master at sending emails but still make mistakes time-to-time.

Review these email mistakes to avoid and press send with confidence that the message you deliver will engage your prospect effectively.


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