16 Best Prospecting Tools to Propel Your Sales Process in 2020

16 Best Prospecting Tools to Propel Your Sales Process in 2020

In the world of inside sales, time management only gets you back so many minutes. It’s sales prospecting tools that save you the real meat of your day.

The best prospecting tools introduce automation, which grants back the time that human behavior can’t. SaaS products find prospects faster, remove manual follow-up tasks for sales reps, and include CRM integration.

And they’re extremely effective. Reducing non-selling activities like data entry and other manual tasks can increase revenue by 42.85%.

Here are the sales prospecting tools top-performing reps identify as a cut above the rest.

chart-barAll-in-one prospecting toolCreate multi-touch, multi-channel campaigns

Email Outreach Tools

sales prospecting tools to find email addresses

1. Email Hunter — Pull a list of emails for an entire company

This email finder tool finds email addresses for any account you’re looking for. All you need is a company domain. You can search through their chrome extension or enter domains through the browser version.

Click here to get started with Email Hunter.



2. Voila Norbert — Send Norbert to find your prospect’s email address

Norbert helps prospects pinpoint the exact person you’re looking to reach at an account. Enter your prospect’s first and last name, then company domain; Norbert will take it from there.

Click here to see Norbert for yourself.



3. Headreach – Find targeted prospects & reliable contact information

Headreach allows users to search for prospects by name, company, website, or by using the ‘advanced search’ option where you can search by job position (easy access to decision-makers). Once you find your prospect, click “find (name)’s emails and social profiles” and they’ll be added to your contacts as new leads.

Headreach also includes intuitive UX functionality such as a log for easy access to all of your searches.

Get started with Headreach here.

sales prospecting tools

4. Clearbit – Finds email addresses right from your Gmail inbox

Looking for someone’s email address? With this Gmail Chrome extension, you can identify it in 10 seconds and then one-click-compose an email to them. Just plug in their company name with either their first name or job title and expand your sales pipeline.

Click here to get started with Clearbit.

sales prospecting tools _ how to find email addresses right from your inbox

Tip: Create Yesware email prospecting campaigns right from your inbox. Personal, multi-channel sales tools including calls, InMail, and email. Install now to create custom campaigns in Gmail and Outlook. Download a free trial today.

Researching Your Prospect – Qualified Lead Generation


The best sales prospecting tools for researching your prospect are right at your fingertips. But before we get there, here’s a handy spreadsheet to log your research into. It makes your life easier, and you can use it to send mass emails with personalized messaging (we’ll get to that later).

Now, onto our favorite prospecting tools to improve processes and workflow for salespeople…

5. Yesware — See a recommended time to send an email to any time zone

Sending emails shouldn’t be super complicated.

But when you don’t take into consideration moving parts like time zone, you risk not reaching your recipient.

That’s why Yesware created a free tool that shows you a recommended time to send an email based on our data.

All you have to do is:

  1. Enter your location
  2. Input your recipient’s location
  3. See a recommended time to send your email, in your time zone

6. LinkedIn Sales Navigator – Utilizing social media for B2B prospecting

As the largest social network for sales professionals, there is no better social media prospecting tool.

Expand your prospect list by qualifying professionals with the help of LinkedIn Sales Navigator and its advanced filtering options and detailed lead recommendations.

The Optimal Technology Stack for B2B Sales TeamsUsing data from the most successful business-scaling models, we designed a blueprint for the exact technology your business needs at each phase of growth.

7. Owler — Competitive intelligence that keeps you on your game

This is a free browser tool that lets you search your prospect’s Company Profile to reveal competitors, estimated revenue, employee count, funding history, any startups acquired, and news.

Click here to get started with Owler.



8. Siftery — Find out what products other companies are using

This handy tool uncovers whether your prospect is using a competitor. Filter by team to find exactly what your prospect’s department is using. Here’s what our own marketing team uses:


Get started with Siftery by clicking here.

9. Ghostery—Track the tools being used on a website

Like Siftery, this sales prospecting software helps you enter into a conversation more informed. SaaS sales teams install the browser extension to figure out who they’re up against before cold calling or emailing a prospect.

Click here to get started with Ghostery.



Crafting a Perfect Message


You know what you want to get out of an email as you go into it, but knowing how to get there can be tough. That’s why there are tools to guide you along the way.

10. Crystal — Unlock your prospect’s personality profile with the click of a button.

Don’t worry about how to personalize your approach, because this plug-in does it for you. Crystal tells you exactly what to do in order to align with your prospect’s working style.

Get started with Crystal here.

sales prospecting tools _ crystal


11. HemingwayApp — Your real-time guide for bold, clear writing

This site does the heavy lifting for you by showing you exactly what to cut and what to change. You can edit your email campaigns within the app before copying and pasting them into Gmail or Outlook.

Click here to improve your writing with HemingwayApp.


12. WiseStamp—Create a free email signature in under a minute.

Similar to htmlsig and newoldstamp, this site creates a professional sign-off for you in seconds. Use it to humanize your cold email with a picture of yourself; it’ll make you more memorable.

To make a lasting impression with your email signature, click here.


13. Yesware Templates — Press “Send” faster with templates that type for you.

What if you could go from needing to write an email to actually sending it without having to write it out or copy and paste from somewhere else?

You can.

This one plugs right into your Gmail or Outlook mailbox (along with tool #16 below — both are part of a free trial of Yesware).

Not only do you send emails faster, but you:

  • Keep them personalized
  • Can insert company-approved messaging faster
  • Remove the risk of typos because most of your email is already written
  • Create drip campaigns for future automation

To save yourself time email, check out Yesware Templates.

Hint: This tool also comes with email tracking and a Salesforce integration for your inbox.

mailSave top-performing emails as templatesNever write the same email twice with Yesware

Scoring the Meeting – Automate Meeting Scheduling



14. CharlieApp — Briefs that give you a killer first impression

This tool monitors your schedule and gets you info on the people you’re about to meet with. Charlie highlights specific opportunities for compliments or conversation starters, paving the way to a successful conversation.

Get started with CharlieApp here.



15. Calendly — Hand over your schedule for your meetings to be booked for you

This tool integrates with your calendar, sends your availability to your prospect, and tracks any calendar changes so your prospect books a still-available time.

Click here to get started with Calendly.


16. Clara — An auto-scheduler with a human feel

Clara books your meetings on your behalf. With a free trial or paid subscription, just CC clara.lagrange@claralabs.com on your email to your prospect, and you’re good to go. Not only does Clara reach out to your prospect to set up the meeting, but she follows up if they don’t reply:


Get started with Clara here.


All of the options above start improving your productivity on Day 1, but the real beauty of a sales prospecting tool is the ability to consistently improve your performance each day.

17. Attachment Tracking — Uncover what interests your prospect most

This tool from Yesware shows you the metrics that matter including exactly how long each person is spending on the pages of your email attachment. It tips you off to the most compelling elements of your messaging that appeal to your target market, and helps you cull what you send going forward.

sales prospecting tools _ see how long someone looks at your attachment

And that’s all for now! We recommend that you try at least one of these sales prospecting tools today, and feel free to share any others that we missed! What’s in your sales stack? Tweet us: @Yesware.

More sales prospecting tips:

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