16 Best Prospecting Tools to Propel Your Sales Process in 2020
In the world of inside sales, time management only gets you back so many minutes. It’s sales prospecting tools that save you the real meat of your day.
The best prospecting tools introduce automation, which grants back the time that human behavior can’t. SaaS products find prospects faster, remove manual follow-up tasks for sales reps, and include CRM integration.
And they’re extremely effective. Reducing non-selling activities like data entry and other manual tasks can increase revenue by 42.85%.
Here are the sales prospecting tools top-performing reps identify as a cut above the rest.
Email Outreach Tools
1. Email Hunter — Pull a list of emails for an entire company
This email finder tool identifies email addresses for any account you’re looking for. All you need is a company domain. You can search through their chrome extension or enter domains through the browser version.
2. Voila Norbert — Send Norbert to find your prospect’s email address
Norbert helps prospects pinpoint the exact person you’re looking to reach at an account. Enter your prospect’s first and last name, then company domain; Norbert will take it from there.
3. Headreach – Find targeted prospects & reliable contact information
Headreach allows users to search for prospects by name, company, website, or by using the ‘advanced search’ option where you can search by job position (easy access to decision-makers). Once you find your prospect, click “find (name)’s emails and social profiles” and they’ll be added to your contacts as new leads.
Headreach also includes intuitive UX functionality such as a log for easy access to all of your searches.
4. Clearbit – Finds email addresses right from your Gmail inbox
Looking for someone’s email address? With this Gmail Chrome extension, you can identify it in 10 seconds and then one-click-compose an email to them. Just plug in their company name with either their first name or job title and expand your sales pipeline.
Tip: Create Yesware email prospecting campaigns right from your inbox. Personal, multi-channel sales tools including calls, InMail, and email. Install now to create custom campaigns in Gmail and Outlook. Download a free trial today.
Researching Your Prospect – Qualified Lead Generation
The best sales prospecting tools for researching your prospect are right at your fingertips. But before we get there, here’s a handy spreadsheet to log your research into. It makes your life easier, and you can use it to send mass emails with personalized messaging (we’ll get to that later).
Now, onto our favorite prospecting tools to improve processes and workflow for salespeople…
5. Yesware — See a recommended time to send an email to any time zone
Sending emails shouldn’t be super complicated.
But when you don’t take into consideration moving parts like time zone, you risk not reaching your recipient.
That’s why Yesware created a free tool that shows you a recommended time to send an email based on our data.
All you have to do is:
- Enter your location
- Input your recipient’s location
- See a recommended time to send your email, in your time zone
6. LinkedIn Sales Navigator – Utilizing social media for B2B prospecting
As the largest social network for sales professionals, there is no better social media prospecting tool.
Expand your prospect list by qualifying professionals with the help of LinkedIn Sales Navigator and its advanced filtering options and detailed lead recommendations.
7. Owler — Competitive intelligence that keeps you on your game
This is a free browser tool that lets you search your prospect’s Company Profile to reveal competitors, estimated revenue, employee count, funding history, any startups acquired, and news.
8. Siftery — Find out what products other companies are using
This handy tool uncovers whether your prospect is using a competitor. Filter by team to find exactly what your prospect’s department is using. Here’s what our own marketing team uses:
9. Ghostery—Track the tools being used on a website
Like Siftery, this sales prospecting software helps you enter into a conversation more informed. SaaS sales teams install the browser extension to figure out who they’re up against before cold calling or emailing a prospect.
Crafting a Perfect Message
You know what you want to get out of an email as you go into it, but knowing how to get there can be tough. That’s why there are tools to guide you along the way.
10. Crystal — Unlock your prospect’s personality profile with the click of a button.
Don’t worry about how to personalize your approach, because this plug-in does it for you. Crystal tells you exactly what to do in order to align with your prospect’s working style.
11. HemingwayApp — Your real-time guide for bold, clear writing
This site does the heavy lifting for you by showing you exactly what to cut and what to change. You can edit your email campaigns within the app before copying and pasting them into Gmail or Outlook.
12. WiseStamp—Create a free email signature in under a minute.
13. Yesware Templates — Press “Send” faster with templates that type for you.
What if you could go from needing to write an email to actually sending it without having to write it out or copy and paste from somewhere else?
This one plugs right into your Gmail or Outlook mailbox (along with tool #16 below — both are part of a free trial of Yesware).
Not only do you send emails faster, but you:
- Keep them personalized
- Can insert company-approved messaging faster
- Remove the risk of typos because most of your email is already written
- Create drip campaigns for future automation
To save yourself time email, check out Yesware Templates.
Scoring the Meeting – Automate Meeting Scheduling
14. CharlieApp — Briefs that give you a killer first impression
This tool monitors your schedule and gets you info on the people you’re about to meet with. Charlie highlights specific opportunities for compliments or conversation starters, paving the way to a successful conversation.
15. Calendly — Hand over your schedule for your meetings to be booked for you
This tool integrates with your calendar, sends your availability to your prospect, and tracks any calendar changes so your prospect books a still-available time.
16. Clara — An auto-scheduler with a human feel
Clara books your meetings on your behalf. With a free trial or paid subscription, just CC email@example.com on your email to your prospect, and you’re good to go. Not only does Clara reach out to your prospect to set up the meeting, but she follows up if they don’t reply:
All of the options above start improving your productivity on Day 1, but the real beauty of a sales prospecting tool is the ability to consistently improve your performance each day.
17. Attachment Tracking — Uncover what interests your prospect most
This tool from Yesware shows you the metrics that matter including exactly how long each person is spending on the pages of your email attachment. It tips you off to the most compelling elements of your messaging that appeal to your target market, and helps you cull what you send going forward.
And that’s all for now! We recommend that you try at least one of these sales prospecting tools today, and feel free to share any others that we missed! What’s in your sales stack? Tweet us: @Yesware.
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