How Placester got a 31% opportunity-to-won conversion rate with Yesware
31% opportunity-to-won conversion rate
80 Templates per rep, every month
5 min average phone response time
Placester is a marketing platform for the real-estate industry. Before Yesware, they needed a tool that could help them work smarter and close smaller accounts with a more personalized nurture approach.
As the first touch in Placester's sales cycle is often speaking directly to a decision-maker or CEO, they needed a way to personalize outreach and lead nurturing without wasting hours every week. They also wanted to remove manual processes like CRM data entry and use that time more effectively.
Placester’s sales team learned of Yesware through word-of-mouth referral, and chose it for its intuitive features and straightforward interface. Ease-of-use was very important to them, and they especially liked how fast Yesware implemented into their inboxes.
Onboarding Placester's sales team to Yesware was quick and easy. With Templates and Campaigns, they're able to send highly personalized outreach and lead nurture emails in less time. Overall, their opportunity-to-won conversion rate has improved to 31%, and they improved their average phone response time to 5 minutes.