The 8 Best AI Sales Tools in 2024 to Increase Conversions

Automation has been a big presence in sales for quite a while, but artificial intelligence (AI) is the newest feature in that category to become available — and probably the most disruptive technology the field (and the world) has seen in a long time. 

Artificial intelligence can be a huge asset to a sales team when harnessed and leveraged properly. AI sales tools have the ability to collect, process, analyze, and offer insight from massive datasets and can provide valuable feedback about everything from buyer preferences to personalizing interactions to eliminating and/or automating repetitive, time-wasting tasks. 

The benefits of AI are numerous and continue to become more impressive and exciting every day. Sales AI tools help sales teams optimize their processes, improve sales performance, productivity, and efficiency, and boost sales conversion rates and revenue generation. 

Teams that have successfully implemented AI sales tools rely on their features to automate time-wasting manual tasks (e.g., data entry, note-taking, scheduling, enriching data, organizing the CRM, etc.), generate data-driven insights (e.g., sales forecasting, lead scoring, pipeline management, and analysis, etc.), and create custom, personalized content and messaging with confidence and ease. 

Some tech tools come and go, but it’s relatively safe to say that AI sales tools are here to stay. And teams that realize this quickly will reap the benefits: according to Harvard Business Review, AI sales tools led to a 50% increase in leads and saved organizations 40 – 60% in overall costs. 

But choosing the right platform is crucial to its success within your organization and its potential to improve your team’s performance. The sales AI tools you choose need to be likely to be adopted and aligned with your specific business needs and goals. 

In this article, we’ll go over everything you need to know about our top 8 favorite AI sales tools for 2024: 

• Salesforce Einstein
• Zoho CRM
• Drift
• Yesware
• InsightSquared
• Clari
• Gong.io
• Hubspot Sales Hub

1. Salesforce Einstein

First, Salesforce Einstein is the CRM behemoth’s AI solution. 

Salesforce designed Einstein to improve lead management capabilities, boost conversion rates, and enhance overall sales effectiveness. 

This AI sales tool is integrated directly within the wildly popular Salesforce platform, making adoption and implementation as easy as could be. The fact that the two pair so intuitively together enhances the already-impressive capabilities of the CRM platform with additional sophistication and power. 

Einstein analyzes customer behavior to understand individual preferences. It then uses this information to create sales collateral, workflows, and other process improvements that create more meaningful and engaging relationships. 

Einstein stands out in 2024 due to its advanced analytics, predictive insights, and intuitive automation tools that enhance sales strategies and optimize customer relationship management with personalization and data-driven decision-making. 

2. Zoho CRM

Zoho CRM also comes with its very own AI assistant, Zia. The two similarly work seamlessly together to provide businesses with a full suite of tools to help them manage leads, contacts, and sales opportunities. 

One of the things Zoho is known for is its attention to internal processes, with a focus on efficient inter- and intra-team collaboration, easy automation across the sales funnel; and high-engagement customer relationships. 

Zoho makes our 2024 list of sales AI tools because of its AI-powered advanced predictive sales analytics. Sales teams rely on Zia and Zoho to do the heavy lifting for them on consequential processes like sales forecasting and data-driven strategizing. It also takes care of time-sucking manual tasks like note-taking and CRM updates. 

One of the best features that Zia and Zoho have to offer is its real-time alerts. 

This AI sales tool constantly scans buyer behavior and builds trends and patterns based on the data. It will then alert sales reps in real-time to any abnormalities it notes in the sales process or buyer behavior, like an extended delay from a prospect or a lapse in use from a previously engaged customer. 

This gives sales reps the opportunity to resolve issues as soon as they arise. 

3. Drift

Drift is a conversational chatbot marketing and sales AI tool that helps teams engage with website visitors in real-time, with automated yet highly personalized insights at scale and 24/7 accessibility. 

Also, Drift helps sales and marketing teams qualify and score leads based on specific, custom buying signals and other criteria (including analysis of these factors in real-time) so sales reps know exactly where and when to focus their efforts. 

This AI sales tool makes our top list of 2024 due to its best-in-class real-time conversation abilities. Its chatbot feature is one of the best in the market when it comes to personalized and engaging interactions, with features like context-aware conversations. The chatbot’s sophistication allows it to provide engagement insight to sales teams in a way that helps them meaningfully prioritize their efforts. 

Drift is a widely-used tool, and integrates well with a number of other sales platforms. Many sales teams rely on Drift to improve conversions and relationships with buyers. 

4. Yesware

Yesware offers sales teams a one-stop solution for comprehensive sales outreach with features like personalized email campaigns, automated follow-ups, and data-driven analytics. 

The platform is designed to empower sales teams to engage more productively, collaborate more efficiently, optimize workflows, and boost conversion rates. 

This AI sales tool strikes an impressive balance between capability and ease-of-use and is more affordable than many of the others on our list. It’s straightforward enough to keep up with the fast pace of SMBs but sophisticated enough to grow and scale with your team (and your pipeline). 

Yesware helps sales reps automate and streamline email outreach efforts with features like personalized email campaigns and auto-follow-up functionalities. Yesware offers robust real-time data-driven insights, empowering sales professionals to make informed decisions and strategic adjustments. The CRM integration functionalities also eliminate data entry and automatically sync your email activity. 

This AI sales tool also gives users access to a B2B lead database of 100+ million business profiles that sales professionals can instantly add to their funnel. You can also auto-create enriched contact profiles, so you never need to worry about database decay again. 

Accelerate resultsSource, connect, and convert more buyersTry Yesware Free

5. InsightSquared

InsightSquared is a sales analytics platform that relies on the use of artificial intelligence to provide data-driven insights, performance analytics, and sales forecasting tools. 

This tool makes our list for 2024 for its powerful ability to uncover the true productivity levels and effectiveness of your sales team — including insight into the way their actions impact performance. 

Its predictive analytics are also impressive, and many sales teams are impressed by its ability to accurately forecast sales and revenue, as well as predict future sales trends. 

Confidence in a platform’s predictive analytical ability gives sales teams a lot of leverage, as it allows them to confidently plan sales strategies for the future that will drive sustainable growth. 

6. Clari

Clari is another well-known platform that many sales teams may already know. This AI sales tool is considered a revenue operations platform that helps sales teams optimize their performance with real-time insights, accurate sales forecasts, and impressive predictive analytics. 

One of the things that makes Clari so functional is the fact that it pulls and combines data from a vast array of sources. Its AI feature studies previous sales, market, and industry data, alongside current data in the same categories to predict deal outcomes and/or suggest tweaks or strategy updates as needed. 

Clari’s AI power is impressive, and its forecasting and predictive insights are particularly advanced. 

It also boasts intelligent pipeline management, helping sales teams identify bottlenecks before they become problematic and streaming workflows to maximize efficiency and productivity. 

Insight into deal health and potential roadblocks helps sales reps stay proactive about the status of their pipeline. Clari was designed to help sales reps execute with actionable, data-driven insights to drive conversions.

Due to its popularity (or perhaps the reason it’s popular in the first place?), Clari integrates well with a variety of CRM platforms and other sales tech tools. 

7. Gong.io

Gong.io is a conversation analytics sales tool that’s also part sales enablement and part revenue intelligence tool. 

Gong gives users impressive visibility and insight into sales performance and pipeline progress by analyzing sales calls and meetings and then providing insightful, AI-powered feedback designed to enhance sales strategies, training, coaching, and overall team performance. 

One of the things that makes Gong so impressive is that it takes real conversation data from many different buyers, products, markets, etc., and finds patterns in it. This helps sales managers and sales teams as a whole pinpoint how to better understand their buyers and exactly how to improve their sales interactions. 

With features like Flows, Dialer, Account View, CRM Updater, and Recommended Actions, Gong’s AI sales tool has many of the features sales teams might need to keep their sales progress moving forward. 

Gong.io is particularly effective when leveraged alongside a robust sales training and/or sales coaching program. 

8. HubSpot Sales Hub

Rounding out our list of the best AI sales tools of 2024 is HubSpot Sales Hub. 

Another household name (in the sales world, at least), HubSpot is best known for its robust CRM features that help sales teams manage leads, automate outreach, and optimize their sales performance. 

HubSpot offers highly advanced automation features and AI-powered lead scoring. These features enable reps to strategize exactly how and when to use their sales resources and specific outreach strategies, leading to improved conversion rates.

HubSpot Sales Hub also integrates AI for email tracking, sales forecasting, task automation, content management, team- and organization-wide collaboration, and more. 

This AI sales tool helps sales teams make informed decisions with the power of both real-time insights and deep historical data analysis. 

Tip: Looking for more tools for your tech stack? Grab our free blueprint below.

The Optimal Technology Stack for B2B Sales TeamsUsing data from the most successful business-scaling models, we designed a blueprint for the exact technology your business needs at each phase of growth.

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Conclusion

With its list of capabilities and improvements to the sales process growing by the day, it’s safe to say that AI is here to stay. 

Sales AI tools help teams make more meaningful connections with buyers, strategize more effectively with more powerful data-driven insights, free up more time for the sales activities that matter most, and — most importantly — help drive conversions. 

Adding an AI sales tool to the tech stack is crucial for teams that want to stay competitive in 2024 and beyond.