We started Yesware in 2010 with a simple premise: Unleash the power of email to close more deals faster, and to make more money. As such, we set out to empower salespeople with a productivity tool that can let them focus on what they do best—build relationships, manage their pipelines, reach and exceed their sales goals. We thought back then that we had a strong value proposition we were unsure about how the sales community would react to us. We now have that answer.
Over the weekend we passed a significant milestone: We signed our 100,000th user. As we celebrate that landmark, we wanted to tell you a little bit about where we’ve been and where we’re going.
Ultimately, we kept coming back to this: How could we optimize our tech tools so that stronger connections with prospects were possible? The solution: Find a way to convert business leads into actual clients in a way that would enable long-lasting relationships.
What we soon realized was that there is an untapped resource in email. We realized that by tracking messages when prospecting and by knowing which links resonated with customers, by creating custom templates that could be used again and again, and by synching to CRMs, we could create a significant competitive advantage. Adding on specialized reports and analytics meant that salespeople could save significant time and get valuable insights into how their messages were being read—and where they were going.
But we’re not just another automated tech startup in Boston. What was an essential to the success of our business model was remembering that people are selling the products. The only time a robot—or machine—sells you something is online. And by then you already know what you want.
As Yesware, we keep the human connection top of mind. So by optimizing your mailbox, we make sure that our sales all-stars can do what you love: connect with other people around the product or service that you’re passionate about. We take care of the data, getting it to the right box in the CRM so you can worry about your customer.
And it’s because of these connections that we’re excited about our future plans. We already partner with leaders in the industry— Nimble, Netsuite, Nutshell and other services like TimeTrade, Batchbook, Pipedrive, Capsule, Highrise, SugarCRM, and Relenta— we’re about to bring you the best in CRM integrations.
Don’t use Gmail? No problem. We’re also part of the new Outlook 2013. And we’re constantly working on new features, templates and iterations. We’re excited about our upcoming milestones and are looking forward to sharing news about our latest offerings with you soon.
And this is just the beginning. We don’t just stuff pipelines for clients; we stuff our own as well! Look for several new announcements right here on our blog over the coming few months. We have a lot going on here at Yesware and we’re excited to have you along for the ride.